Socially responsible brands are the first choice for many consumers and with good reason. Consumers are passionate about causes and they deeply care about issues like sustainability and the protection of our environment. They care about what goes into making the final product, where the ingredients are sourced from, and the environmental impact of creating it. Consumers also resonate with brands that have a strong, social message such as the ‘Like a Girl’ campaign that was conducted by Always. Also, if you notice, a lot of start-ups are implementing this learning in their strategies. A classic example of this is Taloma Backpacks. They developed a business model that enables people to make a difference in impoverished regions of Africa, by simply buying a backpack. Start-ups and established brands alike are adopting policies and practices that are socially and environmentally responsible.
Here are 5 crowd favorites:
The famous One for One Campaign by TOMS is the perfect example of a big brand being socially responsible. For every pair of TOMS you purchase, the brand sends out a pair of footwear or eyewear to less fortunate people in impoverished areas of the world. This campaign is more than just a marketing strategy and focuses on not only promoting the sale of their shoes but also on engaging with their customers and spreading awareness about issues that matter. Brownie points for TOMS because their shoes are incredibly comfy as well.
2. LUSH Cosmetics
Lush specializes in fresh, handmade cosmetics with ingredients that smell like they’re good enough to eat (they’re not food-grade so don’t try). But what makes this brand special is the array of causes that they stand for. Lush has a ‘Charity Pot’, a lotion that is crafted specifically for charity. The proceeds are donated to multiple, worthy causes. Their stance on animal cruelty is commendable, and they host a number of events supporting Animal Rights activists to end animal testing, the fur trade, and cruelty towards animals. Their products are 100% handmade, vegetarian, and crafted with care. What’s more, each ingredient is ethically bought from different parts of the world as they are staunch believers in fair trade.
3. The Body Shop
A brand that prides itself on their use of natural, fair trade ingredients, The Body Shop’s products are all certified cruelty-free by PETA, although not all of their products are vegan. They have been campaigning to stop animal testing for years, and have actually seen success at the policy level. They also have product lines like their Hemp Collection which raise funds for worthy causes. If you subscribe to their mailers, you will realize just how many of them are mobilizing the community for a greater cause.
SolarCity is the largest solar power provider in the US. To begin with, they’re already super green because they deal with sustainable energy. This ecologically aware brand also has a foundation which donates solar power systems to schools in South America and Africa. Doing good, while doing good!
5. Levi Strauss
Levi Strauss has been in the clothing industry since 1873. This is one brand that has truly evolved with the times. Since the birth of the Waterless production process back in 2011, the brand has saved over 1 billion liters of water! They’ve also taken up social causes like removing the stigma related to HIV/AIDS and are doing their part to reduce their carbon footprint. That’s truly clothing that you can live in.
These brands go to show that opportunities exist for concerned brands to do good in all areas of their business – manufacturing, product development, and even in the way they use their profits. We believe (wish) that more brands and companies go down this road. After all, nothing feels as good as giving back to society and our planet right?